LA VIDA
IDENTITY DESIGN
INTERIOR DESIGN
VOICE & MESSAGING
PRINT & DIGITAL
La Vida is a premium skincare and aesthetic clinic. This project aimed to develop a compelling and cohesive brand identity that would connect with La Vida’s target audience, emphasise its dedication to personalised skincare solutions, and solidify its status as a leader in cosmetic skincare treatments.
OUR PROCESS
RESEARCH > BRAND POSITION > IDENTITY DESIGN > BRAND VOICE > IMPLEMENTATION
Learn more about our process here
RESEARCH & DISCOVERY
BRAND POSITIONING
To position La Vida effectively in the market, we crafted a strategy informed by thorough research. This approach showcases La Vida’s strengths uniquely, distinguishing it from competitors. The strategy focuses on resonating with our target audience, highlighting La Vida’s commitment to offering bespoke skincare solutions of the highest quality.
BRAND IDENTITY DESIGN
We developed a cohesive visual identity that reflects the brand’s personality and values, including a logo, colour palette, and typography. Our approach ensured that each visual element conveyed a sense of luxury, innovation, and reliability, reinforcing La Vida’s position as a leading skincare brand.
BRAND VOICE & MESSAGING
For La Vida, we developed a brand voice that is professional yet approachable, conveying expertise and warmth. The messaging strategy focused on highlighting the benefits of La Vida’s products and addressing customer needs. Our goal was to craft engaging content that builds strong connections with the audience and reinforces the brand’s promise of healthy, radiant skin.
BRAND GUIDELINES
Comprehensive brand guidelines were developed to ensure the consistent application of the brand identity. Key aspects include detailed instructions on logo usage, colour schemes, and typography. The guidelines also cover the use of visual elements, tone of voice, and messaging, providing a complete framework for maintaining the brand’s integrity across all touchpoints.
INTERIOR DESIGN
For La Vida we aimed to create a serene and luxurious environment that reflects their dedication to personalised skincare solutions. Starting with conceptual development, the focus was on embodying tranquillity and elegance while incorporating the aesthetics of wellness interiors. Every aspect, from executing the design to adding final touches such as bespoke furniture, and elegant lighting contributed to a comprehensive and opulent atmosphere. The result is a space that not only meets La Vida’s standards but also delivers a serene and revitalising experience consistent with their brand philosophy.
IMPLEMENTATION
This phase involved applying the brand identity across various touchpoints, from digital platforms to physical materials. Throughout the implementation, we maintained a unified look and feel, ensuring every interaction with La Vida reflected its core values and visual identity.
CONCLUSION
This project resulted in a well-defined and strong brand. By combining thorough research, strategic positioning, and thoughtful design, we successfully transformed La Vida’s brand into a cohesive identity. The new brand not only resonates with its target audience but also positions La Vida for growth and success in the competitive skincare market. We are proud to have contributed to La Vida’s journey and look forward to seeing its continued impact.