branding / interior design / digital / print / social media / graphic design
Gaeltacht Múscraí is a unique gaeltacht area located in Cork where you will find a wealth of culture and heritage.
We were approached to brand the area as a whole, with the distinct challenge of trying the capture the many layers of Gaeltacht Mhúscraí. We held multiple meetings with the stakeholders of the area trying to capture what makes the area so unique – from the diverse woodlands and rivers to the local culture and dialect.
The final brand established a style and visual culture that goes beyond just a logo – distinctive, modern, inviting and kept an element of tradition. The four distinctive lines of the logo icon represent the unique characteristics of the area and weave fluidly expressing the idea that all these elements are what make Gaeltacht Mhúscraí the unique area it is. These lines become the brand mechanic, showcasing the area as a whole as well as individual elements across both print and digital collateral.